Epicure's Snapchat Marketing Cheatsheet for Restaurants
Most London restaurants still haven’t figured out Facebook marketing… let alone Twitter. So the thought of Snapchat becoming the next ‘must-do’ restaurant marketing platform is probably fairly daunting.
If you’re below the age of 25 you’re probably on Snapchat – using its filters to give your selfies that extra bit of impetus. If you’re 30 or above, unless you live under a rock, you’ve probably have heard something about Snapchat (probably because of its recent IPO) and are in the process of incorporating daily use of it into your work, life – and possibly child – balance. Either way, Snapchat has come across your radar and you know that it is becoming a viable competitor to the Facebook-Instagram axis of power. But how can you ultilise this unique social media platform to market your restaurant?
Don’t worry Epicures, we have you covered!
Snapchat is the place to show who you really are
On all social networks you have the chance to show off wonderful, professional pictures and content you think will work best and will attract new customers. With Snapchat things are different since what your audience expects to see is what lies behind the scenes – content that would normally not be posted elsewhere. Be spontaneous, share unique moments and don’t try to impress. Is the chef dancing in the kitchen? It’s the perfect opportunity to snap and share the story with your followers.
Geofilters - Make sure your restaurant’s location is visible on Snapchat
Snapchat offers lots of features that will give your business exposure to over 150 million users daily. By adding a geofilter on Snapchat – an overlay to each snap mentioning the location where it was taken – you give your followers the opportunity to mention your business on their image. Assuming one of your customers posts an image of a waffle while having brunch at your restaurant, if the geofilter is available, the name and location of your business will automatically appear on the screen and all their followers will find out about your business – for free. What’s even more exciting about the geofilter is that you can have it designed anyway you like. It is customisable and you can add any kind of sketches or emojis. All you need to do to create the geofilter is use Snapchat’s map tool and pin the location of your restaurant!
Use Snapchat to share exclusive news
Planning an exclusive discount, an event or you just have an announcement to make? Use Snapchat to reach out to your audience. Lure people to your Snapchat profile by informing them through your other social networks that it’s the go-to platform for your most exciting updates. Say, for instance, you are launching your new Spring menu – you can post on Facebook, Twitter and Instagram that on a specific date and time you will be announcing details of the dishes and a one-off special offer. Then, when the time comes, inundate Snapchat with pics of your dishes and/or your chefs cooking them along with – perhaps – a promotion like first table booked mentioning ‘snapchat’ gets a free welcome drink. While you’re at it, why not package your content in a branded Spring geofilter?
Use Snapchat Live Stories to reach out to your customers
Snapchat’s Live Stories lets users who are in the same event or location post their snaps on the same community narrative. Is your restaurant taking part in a foodie festival? Live stories is a great way to reach out to your customers, let them know which stall you are at and what great treats you have for them to taste! Is a big London event happening near your restaurant or bar – like the Oxford and Cambridge Boat Race? Use Live Stories to invite Snapchatters in for a drink!
So are you ready to tell the personal story of your business with exclusive content on the social media platform that might just knock Facebook of its pedestal? Then jump onto Snapchat, tell Live Stories, and – crucially – get a super cool geofilter… and watch the selfies in your restaurant’s branding - along with some new customers - come pouring in!