Anyone for Tea? A Stroke of British Marketing Genius.

Invigorate Your Restaurant's Marketing with Tea

It is pre-Christmas season and post-Summer – the time when marketing inspiration could grind to a halt. Are you feeling stuck? Looking for fun new ideas to reinvigorate your restaurant and give your marketing some fuel? Then we think it might be time for tea.

 Afternoon Tea with Epicure Digital Marketing

These days you see Afternoon Tea everywhere - from cute cafés to the world’s finest hotels. Thanks to the global popularity of the Great British Bake Off, cake, tea, and all things British have never been more in vogue – except perhaps at Afternoon Tea’s inception in the 1840s. Legend has it that Anna Maria, 7th Duchess of Bedford, would get peckish in the late afternoon (she called it “that sinking feeling”) and call for tea and a snack to enjoy in her bedroom. She began inviting friends, high society got wind of it and voilà! A British tradition was born. 

 Afternoon Tea with Epicure Digital Marketing
 Afternoon Tea with Epicure Digital Marketing

Over the years it has been somewhat democratised, but Afternoon Tea has still retained that air of luxury – it is an indulgence, a treat, and herein lies some of its power. Who does not enjoy the opportunity to eat and drink well (and often fairly inexpensively) while feeling just a little fancy?

 Afternoon Tea with Epicure Digital Marketing

The formula for afternoon tea is simple: finger sandwiches, scones, pastries, and a pot of tea (it must be a pot). This is where the genius comes in – working within such limiting parameters can push your culinary creativity to its limits. Over the last year, I have enjoyed a delectable, magic-forest-inspired tea at The Glade at sketch, a Jungle Book-themed tea at Taj 51 and a tea-based cocktail, bunny-eared tea at the Playboy Club in Mayfair. Each featured the core components of Afternoon Tea, and each took the strict framework of pastries and finger sandwiches and played with it to astounding success.

 Afternoon Tea with Epicure Digital Marketing
 Afternoon Tea with Epicure Digital Marketing

So, why bother with Afternoon Tea at your restaurant? Well it is relatively cheap to produce, it is hugely popular with guests, and it is a breeding ground for creativity and quirkiness. Got an Italian restaurant? Replace the finger sandwiches with pizzette and bruschetta, feature some regional Italian pastries, perhaps a mini Tiramisu, add a glass of Prosecco and there you go! A quirky, delicious, Italian Afternoon Tea. Run a Japanese restaurant in the UK? The Japanese already have a tea-based culture so let those cultures mingle – where High Tea meets Tea Ceremony, great things will happen.

 Afternoon Tea with Epicure Digital Marketing

Want to do a little research? Here are our top Afternoon Teas to Try.

Claridge’s

The ultimate, traditional Afternoon Tea. This classic offering even won “Best Traditional Afternoon Tea” at this year’s Afternoon Tea Awards.

Momo

An Afternoon Tea – with a Moroccan Twist! Featuring the intriguing Zaalouk & Mechouia on toast, pistachio macarons and served with traditional mint tea.

One Aldwych

One that the kids will love as much as the adults, this Charlie and the Chocolate Factory tea includes decadent golden eggs, blueberry brioche and playful flavoured candy floss!

Ametsa with Arzak Instruction

Based in The Halkin hotel, this Michelin-starred restaurant is offering a Basque-inspired Afternoon Tea for something truly unusual.

 Afternoon Tea with Epicure Digital Marketing

Are you an Afternoon Tea fan? Get in touch on Facebook or Twitter to let us know your thoughts – what kind of Afternoon Tea would you like to see? Also, tag us in your Afternoon Tea Instagram pictures @epicuredigitalmarketing and we will share them!