Restaurant Trends

Are Your Dishes Instagrammable Enough?

If not, you might need to take them off the menu.

A few days ago, while researching for London based foodie accounts to follow on Instagram, I stumbled upon an article about the most instagrammable restaurants in London, which got me thinking. So, I kept looking for similar articles and realised that there are hundreds of posts about the most instagrammable dishes not only in London but in every country around the world.

So I asked myself, how important could Instagram be for restaurants? And the answer came right out of my everyday life. Every time I go out for brunch, lunch or dinner, I always aim to get good shots of my food – mainly because of the nature of my job. However it’s not just me, it’s pretty much every millennial I know!

sandwich

According to research by Zizzi, 18-35-year-olds spend five whole days a year browsing food images on Instagram. This suggests that we are not only using the social media network to post what we are eating but also browse where to eat – and that’s why it is important for your food to be instagrammable.

Customers tend to choose restaurants they identify on Instagram whose dishes look pretty, colourful or just delicious. Interior decoration also plays a big part when instagramming from a restaurant.

Feeling like you need to step up your Instagram game? Here are a couple of ideas that will definitely help you!

Aim for high quality pictures

You don’t need to be a professional photographer to take a decent food shot. Try taking your pictures during the day so you can utilise the natural light. The more vibrant colours your dish contains, the better the picture looks. Also, try shooting the dish from different angles – close ups work really well with food.

ice cream

 

Use the filters

Don’t be afraid to use Instagram’s filters to make your pictures pop. There are also other alternatives like vsco or acolourstory that offer more options when it comes to filters and image editing.

Use props

If you are taking a picture of a simple dish or beverage why not spice it up with some props? A flower could work very well next to a coffee mug and some olives would definitely compliment a glass of wine.

coffee

Play with different surfaces

The surface on which the dish is placed when taking the image is also very important. Aim for clean and smooth surfaces like marble or for rustic dark wooden ones.

When it comes to your dishes, make sure they are properly styled, with coloured ingredients that will make them look delicious. As they say an image is worth a thousand words - there’s so much you can say through a picture if you just follow the above few simple steps! No need to think of the perfect copy to attract your customers!

Anyone for Tea? A Stroke of British Marketing Genius.

Invigorate Your Restaurant's Marketing with Tea

It is pre-Christmas season and post-Summer – the time when marketing inspiration could grind to a halt. Are you feeling stuck? Looking for fun new ideas to reinvigorate your restaurant and give your marketing some fuel? Then we think it might be time for tea.

Afternoon Tea with Epicure Digital Marketing

These days you see Afternoon Tea everywhere - from cute cafés to the world’s finest hotels. Thanks to the global popularity of the Great British Bake Off, cake, tea, and all things British have never been more in vogue – except perhaps at Afternoon Tea’s inception in the 1840s. Legend has it that Anna Maria, 7th Duchess of Bedford, would get peckish in the late afternoon (she called it “that sinking feeling”) and call for tea and a snack to enjoy in her bedroom. She began inviting friends, high society got wind of it and voilà! A British tradition was born. 

Afternoon Tea with Epicure Digital Marketing
Afternoon Tea with Epicure Digital Marketing

Over the years it has been somewhat democratised, but Afternoon Tea has still retained that air of luxury – it is an indulgence, a treat, and herein lies some of its power. Who does not enjoy the opportunity to eat and drink well (and often fairly inexpensively) while feeling just a little fancy?

Afternoon Tea with Epicure Digital Marketing

The formula for afternoon tea is simple: finger sandwiches, scones, pastries, and a pot of tea (it must be a pot). This is where the genius comes in – working within such limiting parameters can push your culinary creativity to its limits. Over the last year, I have enjoyed a delectable, magic-forest-inspired tea at The Glade at sketch, a Jungle Book-themed tea at Taj 51 and a tea-based cocktail, bunny-eared tea at the Playboy Club in Mayfair. Each featured the core components of Afternoon Tea, and each took the strict framework of pastries and finger sandwiches and played with it to astounding success.

Afternoon Tea with Epicure Digital Marketing
Afternoon Tea with Epicure Digital Marketing

So, why bother with Afternoon Tea at your restaurant? Well it is relatively cheap to produce, it is hugely popular with guests, and it is a breeding ground for creativity and quirkiness. Got an Italian restaurant? Replace the finger sandwiches with pizzette and bruschetta, feature some regional Italian pastries, perhaps a mini Tiramisu, add a glass of Prosecco and there you go! A quirky, delicious, Italian Afternoon Tea. Run a Japanese restaurant in the UK? The Japanese already have a tea-based culture so let those cultures mingle – where High Tea meets Tea Ceremony, great things will happen.

Afternoon Tea with Epicure Digital Marketing

Want to do a little research? Here are our top Afternoon Teas to Try.

Claridge’s

The ultimate, traditional Afternoon Tea. This classic offering even won “Best Traditional Afternoon Tea” at this year’s Afternoon Tea Awards.

Momo

An Afternoon Tea – with a Moroccan Twist! Featuring the intriguing Zaalouk & Mechouia on toast, pistachio macarons and served with traditional mint tea.

One Aldwych

One that the kids will love as much as the adults, this Charlie and the Chocolate Factory tea includes decadent golden eggs, blueberry brioche and playful flavoured candy floss!

Ametsa with Arzak Instruction

Based in The Halkin hotel, this Michelin-starred restaurant is offering a Basque-inspired Afternoon Tea for something truly unusual.

Afternoon Tea with Epicure Digital Marketing

Are you an Afternoon Tea fan? Get in touch on Facebook or Twitter to let us know your thoughts – what kind of Afternoon Tea would you like to see? Also, tag us in your Afternoon Tea Instagram pictures @epicuredigitalmarketing and we will share them!