social media trends

Are Your Dishes Instagrammable Enough?

If not, you might need to take them off the menu.

A few days ago, while researching for London based foodie accounts to follow on Instagram, I stumbled upon an article about the most instagrammable restaurants in London, which got me thinking. So, I kept looking for similar articles and realised that there are hundreds of posts about the most instagrammable dishes not only in London but in every country around the world.

So I asked myself, how important could Instagram be for restaurants? And the answer came right out of my everyday life. Every time I go out for brunch, lunch or dinner, I always aim to get good shots of my food – mainly because of the nature of my job. However it’s not just me, it’s pretty much every millennial I know!

sandwich

According to research by Zizzi, 18-35-year-olds spend five whole days a year browsing food images on Instagram. This suggests that we are not only using the social media network to post what we are eating but also browse where to eat – and that’s why it is important for your food to be instagrammable.

Customers tend to choose restaurants they identify on Instagram whose dishes look pretty, colourful or just delicious. Interior decoration also plays a big part when instagramming from a restaurant.

Feeling like you need to step up your Instagram game? Here are a couple of ideas that will definitely help you!

Aim for high quality pictures

You don’t need to be a professional photographer to take a decent food shot. Try taking your pictures during the day so you can utilise the natural light. The more vibrant colours your dish contains, the better the picture looks. Also, try shooting the dish from different angles – close ups work really well with food.

ice cream

 

Use the filters

Don’t be afraid to use Instagram’s filters to make your pictures pop. There are also other alternatives like vsco or acolourstory that offer more options when it comes to filters and image editing.

Use props

If you are taking a picture of a simple dish or beverage why not spice it up with some props? A flower could work very well next to a coffee mug and some olives would definitely compliment a glass of wine.

coffee

Play with different surfaces

The surface on which the dish is placed when taking the image is also very important. Aim for clean and smooth surfaces like marble or for rustic dark wooden ones.

When it comes to your dishes, make sure they are properly styled, with coloured ingredients that will make them look delicious. As they say an image is worth a thousand words - there’s so much you can say through a picture if you just follow the above few simple steps! No need to think of the perfect copy to attract your customers!

How to Use Snapchat to Promote Your Restaurant

Epicure's Snapchat Marketing Cheatsheet for Restaurants

Most London restaurants still haven’t figured out Facebook marketing… let alone Twitter. So the thought of Snapchat becoming the next ‘must-do’ restaurant marketing platform is probably fairly daunting.

snapchat for restaurant marketing

If you’re below the age of 25 you’re probably on Snapchat – using its filters to give your selfies that extra bit of impetus. If you’re 30 or above, unless you live under a rock, you’ve probably have heard something about Snapchat (probably because of its recent IPO) and are in the process of incorporating daily use of it into your work, life – and possibly child – balance. Either way, Snapchat has come across your radar and you know that it is becoming a viable competitor to the Facebook-Instagram axis of power. But how can you ultilise this unique social media platform to market your restaurant?

Don’t worry Epicures, we have you covered!

Snapchat is the place to show who you really are

On all social networks you have the chance to show off wonderful, professional pictures and content you think will work best and will attract new customers. With Snapchat things are different since what your audience expects to see is what lies behind the scenes – content that would normally not be posted elsewhere. Be spontaneous, share unique moments and don’t try to impress. Is the chef dancing in the kitchen? It’s the perfect opportunity to snap and share the story with your followers.

Geofilters - Make sure your restaurant’s location is visible on Snapchat

Snapchat offers lots of features that will give your business exposure to over 150 million users daily. By adding a geofilter on Snapchat – an overlay to each snap mentioning the location where it was taken – you give your followers the opportunity to mention your business on their image. Assuming one of your customers posts an image of a waffle while having brunch at your restaurant, if the geofilter is available, the name and location of your business will automatically appear on the screen and all their followers will find out about your business – for free. What’s even more exciting about the geofilter is that you can have it designed anyway you like. It is customisable and you can add any kind of sketches or emojis. All you need to do to create the geofilter is use Snapchat’s map tool and pin the location of your restaurant! 

How to promote your restaurant using Snapchat

Use Snapchat to share exclusive news

Planning an exclusive discount, an event or you just have an announcement to make? Use Snapchat to reach out to your audience. Lure people to your Snapchat profile by informing them through your other social networks that it’s the go-to platform for your most exciting updates. Say, for instance, you are launching your new Spring menu – you can post on Facebook, Twitter and Instagram that on a specific date and time you will be announcing details of the dishes and a one-off special offer. Then, when the time comes, inundate Snapchat with pics of your dishes and/or your chefs cooking them along with – perhaps – a promotion like first table booked mentioning ‘snapchat’ gets a free welcome drink. While you’re at it, why not package your content in a branded Spring geofilter?

Use Snapchat Live Stories to reach out to your customers

Snapchat’s Live Stories lets users who are in the same event or location post their snaps on the same community narrative. Is your restaurant taking part in a foodie festival? Live stories is a great way to reach out to your customers, let them know which stall you are at and what great treats you have for them to taste!  Is a big London event happening near your restaurant or bar – like the Oxford and Cambridge Boat Race? Use Live Stories to invite Snapchatters in for a drink!

So are you ready to tell the personal story of your business with exclusive content on the social media platform that might just knock Facebook of its pedestal? Then jump onto Snapchat, tell Live Stories, and – crucially – get a super cool geofilter… and watch the selfies in your restaurant’s branding - along with some new customers - come pouring in!